Boomers On Hooks.

Yeah, the title is a little weird (and slightly pornographic), but it’ll all make sense soon, trust me.

In my ongoing push to become the true master of all media – and sell more than ten books in the process – I’m pulling a Frozen and jumping headfirst into the unknown.

What? You got it, don’t pretend you didn’t.

I’m still new to the livestream interview thing, but I’ll be a guest on Boomers On Books on July 15th at 8pm UK, 3pm EST and 10am Pacific – or anytime you like if you have a time machine. If you’re not familiar with this magnificent YouTube program, don’t be too hard on yourself, you’ve had a lot on your mind lately. Boomers on Books, hosted by the well-read Vince Stevenson and Mark Schultz, provides a vital service to indie authors like me who could use more than a little help in the self-promotion game.

I’ll be burning through an hour with my patented blend of snark, unique insight and all those other qualities that make me The Hook.

And this is where you come in, friends.

If you have any questions about Into The Dark I’d love you to share them here and I’ll happily pass them along to Vince and Mark. Maybe you’ve always been curious about my process, or just why I’ve put so much of myself and the people around me (like Rockin’ Ronnie) in the Infinite Crossover Crisis? Maybe you’re wondering just why I suck so epically at self-promotion so far? (I’m pondering that one myself, truth be told.) Whatever your query, I’d love to answer it online on the 15th.

A writer is nothing without an audience, so all of you have been and will always be an integral part of my journey as an author. Which brings me to my next point…

I’ve been giving this a lot of thought and I’ve come to an inescapable, irrefutable conclusion about my writing.

I’m not a writer at all.

A writer uses their skill with the language of their choice to draw you into a world of their creation. A writer is a master of creation, a god really, who forms entire worlds from nothingness and brings them to  life in the reader’s mind. I admire writers like John W. Howell and so many others, but I don’t feel I belong in the same category as them. I’m just not good enough.

I’m not a writer… I’m a storyteller.

I’m the guy at the party everyone gathers around as he spins a mesmerizing tale that will resonate long after the last drop of booze is gone and all the cheese doodles disappear. People have commenting that Into The Dark has a very conversational tone rather than the usual literary delivery method. And that makes me very happy.

Nothing against actual writers; I envy the hell out of these folks. I admire their skill and their gift. My literary voice is my actual voice, complete with my “unique” sense of humor, my jaded-yet-still-slightly-optimistic view on world events and  of course, my innate love of comic books and pop culture. Figuring just how to categorize my “gift” is a milestone.

Now I have to keep plugging away. I still need a ton of reviews to qualify for Amazon’s “Customers Also Bought” feature, but I’ll get there. Additionally, I’d love my Twitter pals to use the hashtag #BookTheHook to help me land a spot on local TV station CHCH’s Morning Live program. I’ve been chipping away at their resistance for months but could use some back-up.

That’s all I’m going to ask of you today, my friends. I’m back at the hotel this weekend in the morning delivering bills. Management is going to start offering optional bell service starting Saturday. I’m optimistic but realistic; the clientele we’re getting in right now isn’t likely to take help over doing it themselves for free – even if the bellman in question is devilishly handsome and equally charming.

See you in the lobby and the virtual bookshelves, folks…



About The Hook

Husband. Father. Bellman. Author of The Bellman Chronicles. Reader of comic books and observer and chronicler of the human condition. And to my wife's eternal dismay, a mere mortal and non-vampire. I'm often told I look like your uncle, cousin, etc. If I wore a hat, I'd hang it on a hat rack in my home in Niagara Falls, Canada. You can call me The Hook, everyone else does.
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24 Responses to Boomers On Hooks.

  1. C.E.Robinson says:

    Robert, you are going gangbusters to market your book. That’s how you do it. I heard the author’s persona has a lot to do with people taking notice. You’ve got them with that, your unique book. Yes, I bought your book. It’s on the stack to be read. I’m in the throws of self-publishing a debut book. The business part is not for the faint at heart. Good luck with your marketing. Your voice will be heard. 📚🎶 Christine

    • The Hook says:

      As will yours. Christine.
      Thank you, I wish you nothing but luck.

      • C.E.Robinson says:

        Thanks so much, Robert. It’s some wild ride self-publishing. I’m grateful I have an awesome team guiding me along. Cover designer, proofreader & formatter, all excellent. 📚🎶

      • The Hook says:

        I paid a company to format Into The Dark and my daughter designed the cover. I didn’t have the money for an proofreader/editor – so I apologize in advance…

        But again, I believe in you.

      • C.E.Robinson says:

        Your daughter did an incredible job! I had the first draft MS line-edited. It was analyzed too. The editor literally taught me what goes into a story. Yes, $$$. The second draft I did on my own. The third draft I collaborated with a screenwriter friend and we edited each other’s work. Believe me, dialogue was the key in any type of writing. And I got that down pat. She would write on my chapter by chapter MS—not clear, confusing, do you need this, you don’t need this— and I took it from there. Deleting, changing! Valuable feedback. In the end, Robert, we do what we can with what we’ve got, and hope/pray for the best. When I read your book I’ll pay attention (I’m a copy editor) and let you know if there’s anything obvious. You can go back and edit, can’t you? Thanks! I believe in you, too. 📚🎶

      • The Hook says:

        My problem is this: the company I paid to format my book for Amazon provided me with a PDF that I can’t edit.

        I don’t have Adobe so I can’t transfer that PDF and I used the format company because I suck at formatting on my own.

        So I’m screwed at the moment.

      • C.E.Robinson says:

        I’d say don’t worry about it. If there are any glitches in grammar, they would be slight and not noticed. I’ll have to pay attention if my MS ends up in PDF. But, then the proofreader is doing her job now. We have author bloggers who edit their own books after they are published. Put a post out telling your experience and ask what they do in self-publishing. Good luck. 📚🎶 Christine

      • The Hook says:

        Thanks again, Christine.

  2. All great news!
    Enjoyed your writer vs storyteller comparison – it’s very true. (Being more of a storyteller myself….actual writing take such discipline) Story telling is a gift – which transfers to your writing and book. (and the book is on the top of the stack – it’s right at 100F here, so not being able to get out, it’s back to the book shelf very shortly. Promise.l.I know you’ve heard all that before, but summer has set into roasting…)
    Once the interview plays, people will grab up the book “by that wacky guy with the stories”.
    Your personality is the key.
    Please keep us informed how we can assist.

    • The Hook says:

      As always, I am in your debt, old friend.
      You can contact CHCH’s Morning Live on Facebook or Twitter and ask them to “Book The Hook”, but you’ve already done more than enough for me.

  3. Best wishes on all of this, Hook.

  4. Austin says:

    Hang in there. You are doing an amazing job! Keep spreading the word…

  5. You are definitely a Storyteller and a damn good one. Heading over to twitter to work the #BookTheHook

  6. You’re a great storyteller Hook. The marketing part is tough, but you’re working hard at it and gaining some traction it seems. And back at the hotel too? How are you going to manage it all when you become famous.

    • The Hook says:

      I’m barely back at the hotel; the jury’s still out on the bellmen’s final fate.
      But hope springs eternal. right?
      And I hope I have to juggle fame and the bellman thing someday…

  7. Jennie says:

    Hi Hook! In my humble opinion you are a very good writer. I know what you mean about being a storyteller. I have to tell a Jennie Story to my class every day, or it would be mutiny. May I give you a suggestion? Start a YouTube channel and tell your stories. It’s a great way to build your audience. You know you’ll be awesome. Then, read your book aloud (a few chapters) as an enticer with your great storyteller voice.

    When I started my YouTube channel, it was the day after school shut down. I read aloud one picture book and one chapter in chapter reading every day. Every day. From March to June. That was the best thing I did to keep a connection going with the children. Just Google how to set it up, it’s easy. I will definitely watch you!

    • The Hook says:

      It’s a great idea.
      Thanks, Jennie.
      Now I just need to get over my “stage fright”.

      • Jennie says:

        You will be terrific! Let me know how things work out. The only thing you have to think about is what people see behind you. I did mine in front of a plain brick fireplace. You go, Hook!! 👏🏻

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