5×5 With The Hook: Bruce Sellery.

 Money. Money. Money. (Are you singing it in your head now? Sorry about that.)

To some it’s the root of all evil, to others it is the bane of their existence, shifting its way through their hands like grains of sand. Like time, there never seems to be enough of it regardless of how much we’ve been blessed with.

But today’s guest has built a beautiful, productive, fruitful existence around the study of money. Bruce Sellery is one of the founding journalists at Business News Network (BNN, duh) where he covered the markets (of the stock variety, not grocery, like I initially thought) and the economy in depth, both as an anchor Bureau Chief. In his career he has interviewed CEOs, economists and analysts and spoken across Canada on business issues and personal finance.

And now he’s on my blog.

How the mighty have fallen, right, Bruce?

bruce-sellery-photo-wide-shot-sellery_b_284-800x450Bruce has no idea what he’s gotten himself into…

Bruce could have spent the rest of his life on the same path but in 2009, he founded Moolala, a personal finance training company dedicated to inspiring people to get a handle on their money so they can live the life they want.

To me, Bruce Sellery is a true hero for becoming a part of the solution rather than just reporting on the problem.

And make no mistake, friends, money management is a seemingly-insurmountable problem for most people. As a bellman I see it every single day: people spend money they don’t really have because they feel they “deserve it.” But in the end, they get what people who spend with their head rather than their heart truly deserve… crushing debt. (Perhaps that’s a little harsh, but it’s how I feel.)

But Bruce Sellery is there for these people. He writes books; his first, Moolala: Why smart people do dumb things with their money (and what you can do about it) rocks. He speaks publicly about finance. He consults with corporations to help them guide their employees to financial freedom. He appears on shows like Cityline where he entertains and enlightens simultaneously; which, trust me, isn’t easy…

You can learn more about Bruce Sellery by taking that mouse thingie or your finger and clicking here. But since time is apparently money, let’s get on with the show, what do you say?

ONE)  As a titan of money matters you’re smarter than the average bear consumer when it comes to frivolous purchases… but you’re also human. What’s your guilty financial pleasure, Bruce Sellery? (I’m guessing Hello Kitty merchandise but I’ve been wrong before.)

Guilt is an emotion with almost zero utility.  I don’t feel guilty about spending. But what gives me great pleasure is Travel.  Travel. Travel.  We had an amazing trip to Thailand and Vietnam last spring.   Travel remains one of the biggest line items for us every year.  Including a little treat called the “Maple Leaf Lounge”.

(You’re right, kids… Bruce has it all figured out.)


TWO)  Who’s your favorite fictional character, Bruce? (I’m going to go against the grain and say it isn’t Rich Uncle Pennybags, the Monopoly Man.)

Scrooge.  He figures out in the end that money is an incredible tool to make a difference in the world.

(Wow. I knew I wouldn’t be disappointed having Bruce here today.)


THREE)  If you could be any form of currency what would you be?

A toonie.  It is such a classy looking coin, and it feels like something in your pocket.

tracy-bruce-1-1024x683“So one minute I’m a perfectly happy money guru… then I’m on The Hook’s blog. What went wrong?”


FOUR)  You’re a a television business journalist/news anchor, speaker, author, boss, consultant, part-time ninja (hey, you wear so many hats, anything’s possible) but again, you’re also human. (I think.)  How do you decompress?

I run, while listening to 90s Pop Hits.  It is only a few times a week, but if I don’t run I’m no fun.  

(And you’re a poet and you didn’t even know it.)


FIVE)  My wife, like the average North American citizen, would like to invest some of our money in order to cultivate a retirement nest egg but fear and a lack of investing knowledge holds her back.  What one piece of advice would you give someone like my wife who would like to avoid having to eat cat food in her Sixties?

Figure out what your number is.  How big does your nest egg need to be to avoid the cat food fate.  Manage your cash flow to save that number.  Then stop worrying.  Worry is another emotion with very little utility.  Instead, take action.

(Told you he was smart.)



As I’ve already said, I knew Bruce Sellery would be a stellar addition to the 5×5 series and he certainly came through with flying colors, didn’t he? A million thanks (after taxes) to Bruce for being here today and enlightening all of us.

See you in the lobby, kids…

About The Hook

Husband. Father. Bellman. Author of The Bellman Chronicles. Reader of comic books and observer and chronicler of the human condition. And to my wife's eternal dismay, a mere mortal and non-vampire. I'm often told I look like your uncle, cousin, etc. If I wore a hat, I'd hang it on a hat rack in my home in Niagara Falls, Canada. You can call me The Hook, everyone else does.
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18 Responses to 5×5 With The Hook: Bruce Sellery.

  1. davidprosser says:

    Wow, you’re really branching out here Robert. What a great one to have.

  2. Rosemary says:

    Loved the switch-up!

  3. oceanswater says:

    He’s very smart! 🙂

    • oceanswater says:

      But, so much of conversation about money is common sense… don’t quite know how people don’t get it in this day and age. Like people who rent furniture and other household goods and pay weekly just to have it. By the time they finish renting that crap they have paid for it 10 times over… go figure.

  4. Excellent, Hook. You have just transitioned into interview guru. Loved it.

  5. curvyroads says:

    Great interview, and a man after my own heart, who’s splurge is travel!

  6. seenu625 says:

    Great Article. Thanks for sharing.

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